SEOUL, South Korea–(BUSINESS WIRE)–Fusionex, a multi award-winning, data technology provider specializing in Big Data Analytics (BDA), the Internet of Things (IoT), Artificial Intelligence, and Deep Learning, has successfully deployed a data-driven travel and hospitality platform to power up the operations of a new mega resort in Korea, in a multi-million dollar contract.
“We are excited to see the rollout of this world-class platform for this amazing and beautiful resort. We look forward to seeing our client leverage this data-driven digital platform in their quest to provide high quality customer experiences.”
Fusionex has introduced its BDA solution, Fusionex GIANT, which will consolidate billions of records, from traveler registration to hotel guest interactions and retail customer management. By harnessing this massive amount of data, the client would use GIANT to cleanse and manage disparate data to gain useful insights and information. The information would then be utilized to facilitate bookings, make product recommendations and provide better customer experience with a high degree of flexibility and personalization.
The Fusionex Big Data platform is also a natural bolt-on for the Fusionex Central Reservation System (CRS), which reaches customers on their terms through convenient online, kiosk, and mobile platforms. CRS will also support requests by travel agents, providing a wider avenue for travelers to find their way to the resort. The system will also provide seamless communication between floor staff and security.
Besides generating a greater number of visitors for the client, Fusionex will also be working on ways to increase the customers’ lifetime value. Via the Loyalty Management System (LMS), the client will be able to give out loyalty points and redeemable rewards. This turns the holiday paradigm into one of point accumulation or “gamification” that motivates customers through interaction, engagement and loyalty, which will encourage recurring visits.
The client will then be able to unearth hidden insights in its data with a near-real-time overview of the performances of its different hospitality arms, customer behavior and tendencies. They could even conduct a drill-up analysis that checks stats from specific rides, from zones to the entire theme park. Decision-makers will then be able to craft strategies based on Fusionex’s predictive analytics capabilities.
Ivan Teh, Fusionex Managing Director and Chief Executive Officer, commented: “We are excited to see the rollout of this world-class platform for this amazing and beautiful resort. We look forward to seeing our client leverage this data-driven digital platform in their quest to provide high quality customer experiences.” https://www.reuters.com/brandfeatures/venture-capital/article?id=49116
Dato’ Seri Ivan Teh stands on one of the three floors that Fusionex’s 60,000 sq ft R&D facility occupies at Plaza 33 in Petaling Jaya, putting on a demonstration of his company’s voice recognition software: “And… lights!” He snaps his fingers, and the elongated ceiling lights dim. One more snap, and the lights beam at full brightness upon his command. Another click of his fingers closer to a room featuring a life-size R2-D2 model (which lets out the occasional excited bleep), and a glass window – previously opaque – turns transparent.
It makes for an impressive, entertaining display of the sort of technological wizardry that Fusionex is capable of achieving but, really, it’s just the tip of a very substantial iceberg. From the time it was founded in 2005, Fusionex has made a name for itself in the global technology industry by specialising in analytics, big data, machine learning, artificial intelligence and, perhaps most importantly, its ability to make sense of vast amounts of structured and unstructured data for its clients. With an official net worth that currently stands at MYR1.2 billion, this is a company that – as Dato’ Teh explains – began with a badminton game and a dream of becoming a superhero.
Born and bred in Petaling Jaya, Dato’ Teh grew up as an academic all-rounder (it helped that his mother was a teacher) with an aptitude for mathematics, science and technology, as well as a love for art and drawing. “At a young age, what I really liked was innovation,” he recalls. “I began looking up to superheroes like Iron Man, Superman, and Batman when I was about eight or nine, so I’d draw them and imagine being a superhero too. It wasn’t their superpowers that I wished for, but I really wanted to solve problems and fight villains.
“As I got older, I understood that I couldn’t become a superhero in real life, but I still admired Iron Man for his innovation and creativity, where he could bring things like art and science together, the way I wanted to. That’s science technology.” This inevitably drew him towards a degree in computer science, which in itself became a springboard from which to enter the IT industry, propelling him towards managerial positions in multinational companies including Hewlett-Packard, Intel and Accenture.
“When I started working in these organisations, we’d be flooded with a tsunami of data and the problems that stemmed from it, like hospitals and medical centres, where I’d observe long queues and inefficiencies. I thought to myself, ‘What can I use or do using technology and a combination of skillsets to make life better, faster and more efficient? What can I do to change the world?’ These were eureka moments for me and, obviously, it’s important to have a vision – but how do you execute it?” It was only during a badminton game with some of his friends, who were in similar industries, that things began to get moving.
“At one of the sessions, we recognised there were a lot of problems across industries, where people were spending lots of money and yet waiting times at retail outlets, banks, telcos and airlines were bad. A few of us said: ‘There must be a better way of doing this – it can’t be all that bad. We have to be able to challenge the status quo and find a better way forward.’ We wanted to start things together, but many of my friends back then had their own careers and livelihoods to look after, and some of them were about to get married.
“I said: ‘It could be a big risk for you. Would it be something you want to do? Why don’t you let me try it for a couple of months and validate the idea that the demand is actually there? Once we’ve proven that there’s a market for what we’re offering and the business model really works, I’ll invite you to come on board.’ And that’s what I did.” It was – for a time – very much a one-man show, where Dato’ Teh had to do everything from coding software to searching for clients. No stranger to hard work (as a 10-year-old, at his father’s insistence, his school holidays were spent selling bedsheets at textile stores and pasar malams), he persevered.
“For a couple of months, I navigated the waters, finding ways to ensure our skills and ideas would be accepted in the market – which they weren’t, by the way. That was painful. People wanted a track record. But slowly, we started to gain traction and got our first few breakthroughs after six to nine months, thereby validating our model. Once we were more stable and had our first customers, I wanted Fusionex to grow and accelerate, and I couldn’t do that alone. That’s why most of the pioneering team – there were about five of us who started this – are still with us today as we continue to invite more people into the Fusionex family.”
WE COULD BE HEROES
The company’s seemingly light-hearted nickname for its workspace, the ‘Office of Superheroes’, appears to be half a vision of the future and half a teenage boy’s fantasy bedroom when you wander through it, for all the Marvel and DC Comics memorabilia in plain sight. There’s even a sizeable karaoke room with a professional sound system, in which Dato’ Teh shows that he’s not microphone-shy, either. (For the record, he does an excellent rendition of You Raise Me Up, and could give Ed Sheeran a run for his money, too.) But for all the office’s creature comforts, Fusionex’s team – which now consists of over 550 staff – works as hard as it plays.
“It’s an amalgamation of different types of ideas and technology, where villains are no longer beasts or monsters – they’re problems,” he says. “My parents taught me to understand how to bring things together and comprehend the real-world problems that people face. So, where you see poverty, difficulties in various situations, disasters or explosions, how do you use technology and innovation to overcome all of these problems? How do you manifest the qualities of a superhero in real life? That’s what we’re all about.” To illustrate the nature of Fusionex’s operations, he posits the company not just as a source of invention, but a sorter of information – an intelligent base that cuts through all things complex and incomprehensible.
“In any organisation, there are so many problems to pinpoint. In a manufacturing business, you want to ensure you minimise defects and downtime – some of these can have huge financial implications when there are quality issues or a whole batch of goods need to be returned. More severely, if you’re in a chemical plant and have a problem – say, you don’t detect a drastic increase in temperature – it can result in a hazardous explosion that could cause fatalities. What we do for our clients is identify their problems together with them, because we don’t know everything, so we have to operate in a consultative way.
“But we work with them in a diligent and very focused manner. Fusionex combines its technology with the expertise of our team to solve a client’s problems using data technology. We believe data is the new crude oil. It’s something that is extremely important, but will remain raw data unless we collect, store, process and analyse that data so that it becomes meaningful and insightful to our customers. It gives them foresight as to what they should do, based on what happened in the past, so they can plan better for the future. That’s what we do for our clients, all of whom come in different shapes and sizes, big and small.”
Gone are the days when Fusionex Founder Dato’ Teh would have to persuade potential clients to give Fusionex even a passing glance – although that may, in part, be due to a heavyweight replica of Thor’s hammer, Mjölnir, which resides in his office (“I don’t have to say much when I’ve got it in my hand,” he smiles). The company’s client roster now includes significant local and international clients such as Starwood, Ritz Carlton, Marriot, CIMB Group, American Airlines, Dell, Intel, Fedex, AEON and Malaysia Airlines, spanning a diverse variety of industries – all of them looking to Fusionex to give them the cutting-edge insights they need.
“Different industries will be different, but the crux of it is that data still resides across all industries, and when we take a look at it – as we draw parallels and compare one industry to another – while they’re adjacent, there are similarities as well,” he expounds. “From day one, our mantra was to solve problems. It wasn’t to go out there and sell a box or sell hardware – that doesn’t motivate me. We wouldn’t have been able to create new jobs or more ideation, which is what lies in Fusionex’s DNA – that fusion between business, technology and the excellence of the experience.”
PETALING JAYA: Companies cannot afford to exist in a vacuum, shying away from the complications of Industry 4.0. With the accelerating pace of change and new business models being thrown up almost daily, they need to figure out how to navigate this new world and secure their place in it.
The Edge Malaysia managing editor Anna Taing said companies need to keep their ears to the ground as every industry is being disrupted in unthinkable ways.
“And to put a more positive spin, figure out what the world is going to look like and design a business model to address that world,” she said in her opening speech at the The Edge Industry 4.0 Forum: Embracing Digitisation in Petaling Jaya on Saturday.
Taing said there are real requirements in the market that are not being addressed.
“And you have to figure out what these are and come up with solutions for them, rather than hop on the latest bandwagon.
“Technology will help you get there and scale. It is a means to an end, rather than an end in itself,” she added.
Frankly, Malaysian companies should not be too worried as they are in the best position to take advantage of Industry 4.0, according to the first speaker — Fusionex International vice-president for new technologies Raju Chellam.
This is because the country has many unique features put together that neighbouring countries lack, said Raju in his presentation on Gearing up for 4.0.
“English language skills are also available in Singapore, but they have no land and no competitive labour. Cambodia and Vietnam may have competitive labour, but they don’t have the English language skills or the infrastructure. (For Industry 4.0 to take off in Malaysia), what it will require is probably political will and awareness from the community,” Chellam said.
In order to achieve this goal, companies should find a partner who can help address their weak spots, such as in AI (artificial intelligence) or data management.
“You should find a partner, not a vendor. A vendor will sell something to you and go away. A partner will invest in you, do the proof-of-concept free of charge and invest in your success,” Chellam said.
The second speaker, Linear DMS Solutions Sdn Bhd managing director, Dave Choong, said regardless of industry type, there is no better time than now for small and medium enterprises (SMEs) to adopt and reap the benefits of adopting the Internet of Things (IoT). Unlike previous disruptive technologies, he said Industry 4.0 technologies pose a real threat to businesses who do not catch up.
“If you do not take action today, you will be left out. In every scenario, businesses are losing millions annually because they lack visibility, automation and risk mitigation through predictive analysis [that IoT adoption can provide].
“Despite the disparity of industries with the technology, SMEs can take advantage of low-hanging-fruit technologies and leverage on global [cloud] infrastructure and tech trends from service providers,” he added in his presentation on Journey to Digitisation: IoT.
Choong cited a use case in agriculture — an industry where the businesses are run by subject matter experts who have been operating in the same way for generations.
With outdoor IoT enablers, such as long range (LoRa) technology and narrowband IoT (NB-IoT), he said farmers may address pain points such as disease outbreak, rising wages, pond pollution and survival yield.
The third speaker, Loke Khing Hong, director of Medical Devices Corp Sdn Bhd brought it down to brass tacks. He had invented an automated peritoneal dialysis machine that was IoT-enabled.
Speaking on Transforming Dialysis with IoT towards Made in Malaysia 2025. Loke pointed out that kidney failure patients today can opt for a transplant or two forms of dialyses — haemodialysis or peritoneal dialysis.
“Haemodialysis is a hospital or centre-based treatment, where the patient needs to endure a gruelling seven-hour process every alternate day. If you opt for this method, then you just won’t be able to work anymore — you’ll lose your source of income.”
Alternatively, a patient may opt for peritoneal dialysis, a far less invasive and more practical treatment option. The only problem, according to Loke, is that peritoneal dialysis has not seen any major innovation in decades, and worse, has been dominated by a small handful of international companies.
“The automated peritoneal dialysis machines currently in the market are large, 16 kg devices,” he said.
But Loke, an accountant by training, has been able to develop a unit that weighs just 3kg, and is equipped with state-of-the-art sensors that monitor a variety of parameters during the dialysis treatment.
“The machine is controlled by an app on a Bluetooth-enabled smart device. Intelligent sensors in the machine read and record the data on a Cloud-based server. The patient’s physician may then access this data and monitor the patient’s overall condition and health during treatment in real time, albeit remotely,” he said.
This overcomes a major pain point in the dialysis treatment, according to Loke. Healthcare professionals typically want their patients to come in to the hospitals or treatment centres, so their conditions can be monitored directly.
The IoT-enabled automated peritoneal dialysis machine, as envisioned by Loke, could be a multi-billion-dollar game changer. In providing a locally-manufactured alternative to clunky and expensive imports, he might just be able to shake up a health sub-sector that has seen little innovation over the last few decades. https://www.facebook.com/FusionexInternational/
KUALA LUMPUR, Malaysia–(BUSINESS WIRE)–Fusionex is lending its support to the Mobile Medical Wellness Awareness Outreach Program. Fusionex is a main partner and sponsor for the program, which aims to create awareness of high blood pressure, high cholesterol, and high sugar – the three highs. To educate patients and the public, a Mobile Medical Outreach van will be visiting schools, colleges, malls, and community centers from November.
Fusionex Supports Medical Outreach Program targeting 500,000 Malaysians
The van and program were launched by Rotary Club of Kuala Lumpur DiRaja president Datuk Seri Nelson Kwok who took his oath at the Club’s 91st installation recently. He explained that the National Health and Morbidity Survey showed 17.5% of those aged 18 and above have diabetes and almost half of the population, or about 9.6 million people, have high blood or high cholesterol levels.
“It is very worrying that more than half the population has diabetes and hypertension, and four out of five people with high blood cholesterol levels are unaware of their condition,” he said, adding that “we will be conducting awareness programs on preventing the Three Highs as well as providing free tests.”
In addition to the outreach program, they will organize an art competition in January targeting the younger generation in schools and colleges. The program aims to reach 50,000 and impact 500,000 Malaysians. The program is slated to be launched internationally next March with the participation of seven sister clubs.
Fusionex Founder and Group CEO Dato’ Seri Ivan Teh said, “We are delighted to be a part of this amazing outreach program led by the Rotary Club and look forward to making this a resounding success. We hope that the public will take full advantage of the education opportunities as well as free medical tests to improve the quality of life in their families and communities. We hope that with Fusionex’s support towards this noble Rotary Club-led initiative, Malaysians will be able to live healthier and better.” https://www.businesswire.com/news/home/20180917005041/en/Fusionex-Supports-Medical-Outreach-Program-targeting-500000